Entrepreneurship in tourism

A manual for beginner entrepreneurs that helps elucidate the various economic components needed to be successful in the Tourist Industry in Dubrovnik – Neretva county.

This manual can serve as a useful source of information for any individual who hopes to undergo their own entrepreneurial endeavors. However, we feel that this manual will be particularly useful to the women living in Dubrovnik-Neretva county. DESA has focused its energies on motivating local women to realize their own abilities and potential in the Tourist industry and we feel that this manual is an important step in promoting local entrepreneurship.

The manual is made up of three major parts:

  • an overview of the Tourist Industry and basic facts about marketing possibilities for small-scale entrepreneurs
  • a section aimed at stimulating women to think about entrepreneurship and examples of entrepreneurship development possibilities and resources in Dubrovnik – Neretva County
  • a presentation of regulation issues related to tourism and useful references for starting up a business

This manual was published with financial help from the Croatian Government Office for NGOs and the Croatian Ministry for crafts, small and middle entrepreneurship. We would like to thank “The STAR Network of World Learning”, who financed the “Women’s Entrepreneurship in Tourism” workshop that provided the majority of information for this manual.